Go to Google Images and click "Indian Matchbox Labels". You will be astounded by the endless list of images and you will find an amazing array! I also learnt that this is a hobby called 'Phillumeny"!
Used in our home during the 60s and later, it was 'Cheetah Fight' matches which was very popular. But I have not been able to retain even one. The label was pasted on the little box made entirely of thin wood shaving and dressed with paper, including the sliding tray that contained 50 wooden sticks. The label had a forest scene in the background of a villager with a sickle fighting a cheetah. Later it was changed to a simpler logo of a fighter with a sickle held up against a pouncing cheetah.
Matchbox labels in the 1960s and 70s were an outrage among the boys here who staked them for various games with marbles. The loser of the game has to give the winner the agreed number of labels. Due to its demand among the boys many small shops sold a packet of ten labels for 2 paisa. Cheeta Fight brand was not accepted for games! "Chavi" brand [key] was valued very low. These values were fixed on popularity and scarcity! The more scarce [rare] its value was higher. There also used to be ordinary labels of film heroes mixed up with the packet. These were unacceptable for the stakes as they were considered worthless. Sometimes these were found in the little packets tied with a thread when we bought. We had no choice. Invariably the one on top would be a very attractive and rare label! So we fell for them only to find these hero labels mixed up along with other low value and 'common' labels. We were taken for a ride and we knew it.
Many labels in my collection have been 'won' by me, mostly playing the marble games with other street boys. He who boasted the most number of matches won in total was a hero among the boys! Counting them was great fun! Later when its popularity died and having outgrown playing these street games, I decided to put all the collected labels in an album type book. A Rotary Club souvenir came in handy. There was even scope for classified themes now.
Googling, I discovered that there are dedicated match label collectors who collect thematically and I was doing no different. The only difference is that I have stopped adding to it 35 years ago. I do not belong to the 'collector' category but these things have 'accumulated' due to my wins and also many I had purchased in those packets.
These match labels have funny spellings also. Observe as you scroll, click on the pictures to 'enlargify'.
Big matches were rare to find! They came on match box packets.
I have used my 7th standard notes for the album.